A joint venture (JV) is a business agreement in which the
parties agree to develop, for a finite time, a new entity and new assets by
contributing equity. They exercise control over the enterprise and consequently
share revenues, expenses and assets. There are other types of companies such as
JV limited by guarantee, joint ventures limited by guarantee with partners
holding shares.
In European law, the term 'joint-venture' (or joint
undertaking) is an elusive legal concept, better defined under the rules of
company law. In France, the term 'joint venture' is variously translated as
'association d'entreprises', 'entreprise conjointe', 'counterpoise' or
'entreprise commune'. But generally, the term societe anonyme loosely covers
all foreign collaborations. In Germany, 'joint venture' is better represented
as a 'combination of companies' (Konzern).
With individuals, when two or more persons come together to
form a temporary partnership for the purpose of carrying out a particular
project, such partnership can also be called a joint venture where the parties
are "co-venturers".
The venture can be for one specific project only - when the
JV is referred to more correctly as a consortium (as the building of the
Channel Tunnel) - or a continuing business relationship. The consortium JV
(also known as a cooperative agreement) is formed where one party seeks
technological expertise or technical service arrangements, franchise and brand
use agreements, management contracts, rental agreements, for one-time
contracts. The JV is dissolved when that goal is reached.
Some major joint ventures include Dow Corning, Miller Coors,
Sony Ericsson, Penske Truck Leasing, Norampac, and Owens-Corning.
A joint venture takes place when two parties come together
to take on one project. In a joint venture, both parties are equally invested
in the project in terms of money, time, and effort to build on the original concept.
While joint ventures are generally small projects, major corporations also use
this method in order to diversify. A joint venture can ensure the success of
smaller projects for those that are just starting in the business world or for
established corporations. Since the cost of starting new projects is generally
high, a joint venture allows both parties to share the burden of the project,
as well as the resulting profits.
Since money is involved in a joint venture, it is necessary
to have a strategic plan in place. In short, both parties must be committed to
focusing on the future of the partnership, rather than just the immediate
returns. Ultimately, short term and long term successes are both important. In
order to achieve this success, honesty, integrity, and communication within the
joint venture are necessary.
Partner Selection :-
While the following offers some insight to the process of
joining up with a committed partner to form a JV, it is often difficult to
determine whether the commitments come from a known and distinguishable party
or an intermediary. This is particularly so when the language barrier exists
and one is unfamiliar with local customs, especially in approaches to
government, often the deciding body for the formation of a JV or dispute
settlement.
The ideal process of selecting a JV partner emerges from:
- screening of prospective partners
- short listing a set of prospective partners and some sort of ranking
- due diligence – checking the credentials of the other party
- availability of appreciated or depreciated property contributed to the joint venture
- the most appropriate structure and invitation/bid
- foreign investor buying an interest in a local company
Companies are also called JVs in cases where there are
dominant partners together with participation of the public. There may also be
cases where the public shareholding is substantial but the founding partners
retain their identity. These companies may be 'public' or 'private' companies.
It would be out of place to describe them, except to say there are many in
India.
Further consideration relates to starting a new legal entity
ground up. Such an enterprise is sometimes called 'an incorporated JV', one
'packaged' with technology contracts (knowhow, patents, trademarks and
copyright), technical services and assisted-supply arrangements.
Company Incorporation :-
A JV can be brought about in the following major ways:
- Foreign investor buying an interest in a local company
- Local firm acquiring an interest in an existing foreign firm
- Both the foreign and local entrepreneurs jointly forming a new enterprise
- Together with public capital and/or bank debt
In the U.K and India - and in many Common Law countries - a
joint-venture (or else a company formed by a group of individuals) must file
with the appropriate authority the Memorandum of Association. It is a statutory
document which informs the outside public of its existence. It may be viewed by
the public at the office in which it is filed. A sample can be seen at
wikimedia.org. Together with the Articles of Association, it forms the 'constitution'
of a company in these countries.
The Articles of Association regulate the interaction between
shareholders and the directors of a company and can be a lengthy document of up
to 700,000+ pages. It deals with the powers relegated by the stockholders to
the Directors and those withheld by them, requiring the passing of ordinary
resolutions, special resolutions and the holding of Extraordinary General
Meetings to bring the Directors' decision to bear.
A Certificate of Incorporation or the Articles of Incorporation
is a document required to form a corporation in the US (in actuality, the State
where it is incorporated) and in countries following the practice. In the US,
the 'constitution' is a single document. The Articles of Incorporation is again
a regulation of the Directors by the stock-holders in a company.
By its formation the JV becomes a new entity with the
implication:
- that it is officially separate from its Founders, who might otherwise be giant corporations, even amongst the emerging countries
- the JV can contract in its own name, acquire rights (such as the right to buy new companies), and
- it has a separate liability from that of its founders, except for invested capital
- it can sue (and be sued) in courts in defense or its pursuance of its objectives.
On the receipt of the Certificate of Incorporation a company
can commence its business.
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