"Marketing and The Societal Concept"

*   The Marketing Concept :-

                                 This concept emerged
(even) in the need 1950s. It is a customer oriented philosophy. It puts the consumer both at the beginning and at eh end of the marketing activities. Marketing starts with identifying consumers needs and want's and ends at satisfaction of those wants. Consumers is the center of en tired marketing activities. It takes into account 4 important aspects -
i)   Target Market,
ii)  Customer needs
iii) Integrated Marketing
         And
iv) Profit Admin
 
                              Identifying Target Marketing id necessary for preparing tailor made marketing program. Consumers needs are identify so that they can be satisfying in a better manner. Integrated Marketing is be outcome of all the Departments of the company working together good team work among all functional Departments is necessary for the smoth conduct of marketing activities. The purpose of marketing concept is to help organisation to active there objectives of earning profits by satisfying there consumers. It believes in "Making what can be sold rather than selling what is made."


*   The Societal Concept :-

                                     This concept was involve after 1980s Organizations have relished that it is just not enough to offer want satisfying product to the customers, the society is equally important. The interest of the society should be kept in mind. While tonging to satisfy the consumer. It means our marketing activity should not be at the cost of the society. The marketing manage must consider the interest of different group in the society. For this organisations try to reconsider or balance between 3 objectives of company profit, consumer satisfaction and public interest.
                   

                 It help the company to built a care in image, enhances the reputation and built long term relationship with the society.